Thoughtful Innovation

I Let AI Give My Presentation. The Audience Wasn't Happy

I recently gave a presentation on the future of AI in hearing healthcare, and I started the presentation by telling the audience of ~800 people that the…

Apr 30 • Brent Edwards

AIccountability

Many people are increasingly using generative AI to help with tasks at work.

Apr 15 • Brent Edwards

March 2026

M&A as an Innovation Catalyst: A Case Study from the Hearing Healthcare Industry

Now that we are almost 2 weeks past the news of the move by Amplifon to acquire GN Hearing, I have a few thoughts.

Mar 28 • Brent Edwards

June 2025

With Innovation, Timing is Everything: A Case Study with Hearing Technology

Back in 2001, we at Sound ID (a Silicon Valley startup consisting primarily of former GN ReSound senior employees) had a radical vision: every consumer…

Jun 6, 2025 • Brent Edwards

May 2025

Få det til at ske

Visiting the GN Group and ReSound headquarters in Denmark today, I was delighted to see an inspirational poster in their foyer with the statement "Make…

May 20, 2025 • Brent Edwards

April 2025

In Denial About Being in Denial

my perspective on why people make the hearing health decisions that they do, about the segment of people who have a hearing loss but don’t have a need…

Apr 24, 2025 • Brent Edwards

May 2024

A 25 Year Arc of Innovation in Hearing Aids

25 years ago last week, an agreement was executed for Great Nordic (GN) to acquire ReSound Corporation, which at the time was a California-headquartered…

May 15, 2024 • Brent Edwards

August 2022

3 Tips for Communicating Your Work Effectively

Many years ago, I was helping to raise money for our latest round of funding at a Silicon Valley hearing device start-up.

Aug 11, 2022 • Brent Edwards

March 2022

The OG Hearing Aid Innovators

With so much innovation happening today in the hearing aid and hearing technology world, I am reminded of one of the earliest innovations in modern…

Mar 8, 2022 • Brent Edwards

February 2022

Creation of a Hearing Research Center

I mentioned in my previous post that Rodney Perkins' startup motto Make it Happen inspired me to pursue my long-time vision for a translational research…

Feb 2, 2022 • Brent Edwards

January 2022

My Top Career Influencers

At the start of this new year, I've been thinking about how I got to where I am in my career.

Jan 5, 2022 • Brent Edwards

Custom Styles

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Jan 5, 2022 • Brent Edwards